Meet the Team
The fund began as an idea from Edel Moore, who brought the three of us together. What followed was the creation of a brilliant research team, united by our shared passion for habits and behaviour—drawing on the strengths of design, business, and neuroscience.
Workshops
School of Design, University of Leeds
The first workshop was held at the University of Leeds for School of Design students and took place in the state-of-the-art Behaviour Lab at the Business School.
IAE Université Savoie Mont-Blanc
The second workshop took place at IAE Université Savoie Mont-Blanc in Annecy, France. It was designed for students of the European MBA programme.
“
This workshop helped me to change my habit and reduce on addiction to online shopping.”
Participant
University of Leeds workshop version
The Habit Lab 