Ms. Edel Moore
Lecturer in Marketing at the School of Design, University of Leeds, specialising in behavioural design, consumer neuroscience, and sustainability. She uses psychometric measures to investigate overconsumption. She is Principal Investigator for the UKRI sustainable behaviour research project – Breaking the fashion habit: efficacy of awareness training as a behavioural intervention.Ms Moore’s expertise in neuropsychology and consumer behaviour will contribute to understanding user behaviour, especially in relation to overconsumption and the psychological and sociological factors that affect young adults’ overconsumption of social media networks.
Dr Rafiq Elmansy
Lecturer in Graphic and Digital Communication Design at the School of Design, University of Leeds. His experience is in behavioural design, design thinking, and interaction design with research focused on considering human behaviour in the design process to build effective interventions, especially in the healthcare context, to tackle current mental and chronic disease challenges through patient empowerment. His research contributed to developing the Adherence Canvas, a novel tool for companies to measure adherence factors while developing health technology. He is a co-investigator UKRI sustainable behaviour research project – Breaking the fashion habit: efficacy of awareness training as a behavioural intervention.
Professor María Carmen Rodríguez Santos
Professor at the Department of Business Management and Economics at the University of León, specialising in marketing, consumer behaviour, and digital brand communication. She is Principal Investigator on competitive projects exploring emotional engagement and cognitive responses in digital consumer-brand relationships. Her interdisciplinary work integrates behavioural analysis, neuroscience, and digital metrics to inform strategic marketing and innovation in both commercial and social sectors.Prof. Santos has extensive experience in consumer behaviour, the behaviour changes theories from psychological, economic, and socioeconomical perspectives.
The Habit Lab 