HABIT Project Founders
Ms. Edel Moore
Lecturer in Marketing at the School of Design, University of Leeds, specialising in behavioural design, consumer neuroscience, and sustainability. She uses psychometric measures to investigate overconsumption. She is Principal Investigator for the UKRI sustainable behaviour research project – Breaking the fashion habit: efficacy of awareness training as a behavioural intervention.Ms Moore’s expertise in neuropsychology and consumer behaviour will contribute to understanding user behaviour, especially in relation to overconsumption and the psychological and sociological factors that affect young adults’ overconsumption of social media networks.
Dr Rafiq Elmansy
Lecturer in Graphic and Digital Communication Design at the School of Design, University of Leeds. His experience is in behavioural design, design thinking, and interaction design with research focused on considering human behaviour in the design process to build effective interventions, especially in the healthcare context, to tackle current mental and chronic disease challenges through patient empowerment. His research contributed to developing the Adherence Canvas, a novel tool for companies to measure adherence factors while developing health technology. He is a co-investigator UKRI sustainable behaviour research project – Breaking the fashion habit: efficacy of awareness training as a behavioural intervention.
Professor María Carmen Rodríguez Santos
Professor at the Department of Business Management and Economics at the University of León, specialising in marketing, consumer behaviour, and digital brand communication. She is Principal Investigator on competitive projects exploring emotional engagement and cognitive responses in digital consumer-brand relationships. Her interdisciplinary work integrates behavioural analysis, neuroscience, and digital metrics to inform strategic marketing and innovation in both commercial and social sectors.Prof. Santos has extensive experience in consumer behaviour, the behaviour changes theories from psychological, economic, and socioeconomical perspectives.
Collaboration Network
Dr Aiqin Liu (CEng, MIMechE)
Aiqin Liu (CEng, MIMechE) is a Lecturer in the School of Biomedical Sciences at the University of Leeds and a Chartered Engineer registered with the Engineering Council in the UK. Her research focuses on rehabilitation biomechanics, rehabilitation exoskeletons, and wearable sensor technologies. She is leading the research on the development of rehabilitation assistive technologies through an end‑user–centred approach to ensure that innovation is accessible, inclusive, and equitable.
Aiqin’s research aims to harness technology to drive positive behaviour change that supports long‑term rehabilitation. She is particularly interested in designing systems that help individuals integrate therapeutic exercises into their daily routines, turning rehabilitation into a sustainable habit. Through this approach, her work seeks to enhance long‑term clinical outcomes and improve the quality of life for people living with chronic conditions.
Dr. Qianqian Pan
Dr. Qianqian Pan is a Reearch Fellow in Colour and Technology at the School of Design University of Leeds. She holds an MSc in Advanced Textiles and Performance Clothing and a PhD in Colour Science. Her post-PhD career in industrial R&D led to innovations in printing inks.
Her enthusiasm lies in the application of colour research across varied domains such as art, design, psychology and medicine, fostering interdisciplinary connections and innovations.
Dr Marjan Vazirian
Dr Marjan Vazirian, is a Research Fellow in the School of Design at the University of Leeds. Her PhD was concerned with color management of display systems, and she has extensive experience of working with companies on commercial solutions that involve color fidelity. Her current research specializes in color imaging technologies and digital color design. She also teaches about digital color systems at the University of Leeds.
The HABIT Lab 